Julio Olivares - President and Founder of
Those responsible for business development, sales executives and marketing managers
are confronted every day with not only the need to maintain but also to improve
the business dynamic, expand sales and consequently, obtain better results.
On the other hand, advertising messages, besides being costly, are part of a highly
competitive environment where it is very difficult to obtain the desired visibility.
However, insurance companies, banks, logistics companies, and in general industry
enterprises, have an exceptional mechanism for conducting High Quality marketing,
at very low cost and with enviable effectiveness.
That exceptional mechanism is what is known today as Transpromo documentation.
Transpromo is a term created from ‘transaction’ and ‘promotion’ that defines using
transactional documents (receipts, invoices, delivery notes, etc.) that include
promotional or marketing messages.
One of the big problems of marketing is the difficulty of attracting, and maintaining,
the attention of the targeted public to our commercial message.
The cost associated with this effort can get to be quite elevated, if we include
the factor of using big marketing and publicity agencies. However, we all pay attention
to transactional documents because they contain important information.
It becomes evident then, if we include our marketing messages with the transactional
information in transactional documents, the objective of reaching and getting the
attention of the targeted audience can be easily obtained.
Mistakenly, some companies spend their resources in including advertising documents
(printed brochures) in their correspondence that they send to their clients.
The effectiveness of such a practice is definitely not the same as if one document
is created that contains both marketing and transactional information.
A Transpromo document can not so easily be thrown away without it first being read
attentively.
The technology available today offers all the necessary resources for creating and
distributing high quality Transpromo documents, not only at a low cost but, if used
intelligently, can produce significant savings in costs.
The key in the process is to create attractive documents, from a visual perspective,
that contain personalized messages, with content appropriate for the types of clients
that will be receiving them.
On the other hand, the process must allow for changing the commercial message according
to the company’s requirements.
In other words, they must be designed in such a way that generation of the document
is completely dynamic, allowing the marketing department to decide, even in the
last minute, which messages to include in the documents.
Today, the market offers many alternative products and solutions that help in producing
Transpromo documents that are adjustable to the requirements of every organization.
However, there is the risk in acquiring solutions that don’t have the necessary
flexibility and potential, nor that offer the long-term evolutionary prospects to
continually adapt to the changing systems of information technology.
Additionally, another important element should not be forgotten: environmental impact.
Obviously, recycling is a great benefit, but equally and even more important is
limiting the use of paper to what is strictly necessary.
By supporting optimal paper usage, Transpromo documents are also positive for the
environment.
About
Founded in 1992, Madrid-based
develops and sells software that covers the entire document life cycle and helps companies across the globe produce and manage their documents. Among its international clients are prestigiously recognized banks and front line corporations, for which it facilitates the difficult and complex task of designing, generating and distributing their critical business documents.
maintains a strong commitment to R&D, an area to which it allocates 50 percent of its revenue. For more information, visit:
www.docpath.com
and the
logo are DocPath Document Solutions registered trademarks. All rights reserved. Other mentioned trademarks may be property of their respective owners.
Press Contact:
Rafael Alcaraz
Intro Ibérica
email: rafael@introiberica.com
- Tfno. +34 91 435 12 86