March 2009 - "Dirigentes" interviews Julio Olivares and evaluates DocPath, leading provider in software solutions for business documents.

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PROFILE


A self-made man

Married with two children, this Chilean began his professional development at IBM in Chile. His need for progress lead him, some years later, to cross frontiers and go to a subsidiary of IBM in the United States, where he was for several years up to beginning his work in Spain, from where he was sent on assignments to IBM subsidiaries in France and the United States. Friendly, positive and courageous, these qualities lead him in 1992, after a year highlighted by a computer project with one of the largest banks in the country, to create his own business enterprise, in which he would employ all of his technical and commercial experience. Thus DocPath was born.

Julio Olivares

DocPath President

ACHIEVEMENTS


A promising future

In the last fiscal year, the company directed by Julio Olivares finalized the purchase of Resolutions, a leading North American firm in document management solutions. With the purchase, the Spanish company established an important presence in the United States and acquired a portfolio of 400 clients.

Prominent International Presence

Internationally, Docpath has implanted its solutions in countries such as Germany, Argentina, Brazil, Bolivia, Canada, Chile, Colombia, Denmark, United States, France, Italy, Mexico, Norway, Netherlands, Perú, Puerto Rico, United Kingdom, Uruguay, Venezuela, Sweden and Australia.

"Cut-to-measure" solutions

DocPath facilitates the complex work of design, generation and distribution of business critical documents for all kinds of businesses. A leader in its sector, it has designed one of the most advanced software products in the market.


It appears that DocPath was born from the hand of success. However, hidden behind the Spanish manufacturer, leader in document technology, is hard work with a proper name, Julio Olivares. Founder and president of the company, for 16 years, Olivares had a very specific technological (and ecological) vision for answering the documentary needs of many businesses that were doing nothing more than generating and accumulating paper and documents.

With the intention of offering a solution that covered the entire document life cycle, Olivares put himself to work on anticipating the needs of his future clients. It's because of this that DocPath differentiates itself from other companies in its sector. The firm offers a variety of management solutions for SMBs as well as large businesses that are characterized by their design, digitalization, generation, presentation, printing, faxing, emailing, archiving and management of high quality documents.

"Each of our products and solutions is tailor made for the client, for which the level of satisfaction is so positive and we've always had a high level of acceptance", aid Olivares, who considers it fundamental to give clients what they really need. "We want to provide specific and exact solutions", he said. But the key to this company's success, is not only due to the efficiency of its products, DocPath makes things even easier for customers since its products are distributed and installed via the Internet. "We give them the keys and the steps to follow and the customers install our software instantly", said Olivares.

In the last fiscal year, DocPath had a net revenue over 6 million euros. The firm uses a large part of its income for R&D and technological advancements.

To give us an idea, almost all of the bills and receipts or fines that we get at home have the DocPath label on them. For this reason the firm has an important portfolio of clients. In our country, close to 80% of insurance companies and practically all of the banking sector, with a few exceptions, use DocPath technology. In the financial service industry, Caixa Sabadell, BNP Gestión de Inversiones, Lloyds Bank, BBVA, Caja Madrid, Grupo Santander, British HSBC, Banco do Brasil, Banco Itaú, Banco de Chile or Unicaja have installed on their equipment some of DocPath's products. In the insurance sector, its clients are Mapfre, ING, Mutua General de Seguros, RACC and Sanitas, besides other companies such as Carrefour, Danone, Iberdrola, Clarins, Grupo Planeta, Nissan, Cepsa and Spaipa (Coca-Cola), among others.

However, one of the company's short term goals is to have a presence in the public sector, since it believes its solutions can be very beneficial for government administration.

 

Importance of Good Partner Support

From the beginning, the company has been aware of the importance of having good partners. Because of this, it counts on the collaboration of 12 businesses overseas and a good number in Spain. Internationally, its sales are generated indirectly, as in the United States, Europe and Latin America. In fact, in just a few weeks an opening will be made in the Chilean market. Likewise, DocPath just finished an agreement with InfoPrint Solutions for reselling its software and incorporating it into its printers. InfoPrint is a brand of Ricoh, which bought the business from IBM.

Part of its success comes from its sales in the United States and Latin America, principally in Brazil and now in Chile.

  In Spain, on the other hand, the majority of sales are generated directly. However, this is something DocPath wants to change, so that its sales in Spain will be generated from distributors or third parties for which it has the collaboration of important businesses like IECISA, IPS, Oesía and others.

 

COMPANY             
ASSESSMENT


QUALITY: 9/10


COMMUNICATION: 8/10


EFFICIENCY: 9/10


RESEARCH: 9/10


TRADEMARK: 8/10


PRESTIGE: 8/10


Teresa Palacios Calleja (Dirigentes)


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